Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective.
Consumers are in control. They can tune out your marketing efforts and search online for products and services. To capture their attention, small businesses need a more effective permission marketing-based strategy to attract, engage, and convert more visitors into lifelong customers.
Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process. And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs.
With lead nurturing, instead of burning through every lead right away only to have few convert, your business can nurture them over time, increasing your conversion rate. The future of marketing will rely heavily on creating trust and relationships with customers through content and getting found through inbound channels such as SEO, blogs and social media.