Inbound Marketing vs. Outbound Marketing

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing — can you guess which one is winning?

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

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